New Brand Identity

A revitalized brand identity brings powerful benefits to the Township of Hornepayne — from boosting tourism and attracting investment to building community pride and long-term economic sustainability. For Hornepayne, it’s a chance to share who we are, what we stand for, and why our town — nestled in the heart of Ontario — is a unique place to live, work, explore, and grow. Our brand tells the story of a resilient, adventurous, and welcoming community where adventure truly begins at the centre.

What shaped the brand?

The community engagement ensured a comprehensive understanding of community sentiments and preferences.

The process combined quantitative data from a digital survey with qualitative insights from semi-structured interviews and focus groups.

View the above document in PDF format. 

Press Release 

Read the Hornepayne Press Release.